SEEING IS BELIEVING
The Brief
Triumph Lingerie wanted to launch their new SS17 Triaction sportswear range by using technology to really showcase its revolutionary support not just the standard e-com advertising.
The Idea
I created a worlds first 180° sportswear demonstration tool, that lets women see the range move on a variety of different sized models whilst doing a number of sports and exercises. To create this experience a unique rig of 20 linked 8K Alexa cameras had to be created, all focussed on the model.
